Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chase Marty · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super good game. The art is super super dope. Idk who the artist is but I’d like to be his friend. Idk. Good game. Worth $10
I like this game a lot! Easy to play, but challenging so I want to keep playing!
Ever seen that King Kong movie? Well it’s nothing like that, it’s actually good.
Run through suburbia dodging monsters! How far can you get?
