Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Step Digital Holdings Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the idea of this app, especially the ability to follow curators. The reason why I think it needs work is there needs to be richer filters, and a way for users and curators to leave some kind of rating or review of step locations. Just because the location was stepped doesn’t mean it’s actually worth checking out.
Beware, once you subscribe you cannot cancel subscription! Even in the website you cannot!
Whether you’re a food lover, bar hopper or shopaholic, step is the app for you. My life has been made easier by being able to save my favorite places around the world. The best part, I can check out my friends’ recommendations in places I’ve never been to! Can’t wait to discover more restaurants, cafes, bars, shops and hotels at Step! Love, Ali
Step is a brand new social media, culture and travel app that provides a new way to explore the world - ensuring you are able to find and share the ex...
| Name | Price | Type |
|---|---|---|
| Step Premium Monthly | $5.99 | Monthly |
| Step Premium Monthly | $5.99 | Monthly |
| Step Premium Annual | $49.99 | Yearly |
| Step Premium Annual | $49.99 | Yearly |