Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Human Forest Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the minutes system, bikes are generally available. That said, more and more I’m running into issues with bike engines either not working or stopping in the middle of rides. As well, the app will consistently log me out in the middle of a ride, costing me extra minutes at the tail end of my trip. Happens once or twice, not an issue, but it has become a daily occurrence. That, with the inconsistency of the bike quality is making it more and more difficult to continue being a loyal customer
This was the first time I used a Forest bike. I felt comfortable and secure on the bike. The Lime bikes tended to be very worn and a little bit wobbly, acceleration is delayed like driving an automatic car. Well loved I guess. The Forest bikes were responsive and I would choose them over a Lime bike any day.
+1 star for free 10 minutes of daily usage. However, the rest of the experience is awful. The app doesn’t work (bikes are never where they say they are, slow to load, forgets that you are on a ride, interface makes no sense). It can be a frustrating experience. The fee system also is completely inconsistent. Do they charge a parking fee inside the parking zones, or not? Why does my emailed receipt always differ from the one in-app? How many minutes do I have remaining within my 10 minutes of free biking time and why is this not tracked? Bikes work well enough. Maybe 1/3 rides the motor will fail. Would recommend using another service unless there’s a large number of them in your neighborhood. But overall, the headache is not really worth the ~£1 savings vs other providers.
Get from A to B with Forest, London’s homegrown shared ebike. Switch your usual journey by train or bus for a faster, fun, and more sustainable way t...