Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fulcrum Digital Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I gave it a 4 because it is easy for me to tell what is for lunch at school, but when I first signed up it took the whole ride to my school! Other then that I really like it. EDIT: Ok, Now there is another problem. When I went into the app, it said there would be an update the next day. I was kind of excited to see all the new features. The next day, there was nothing new. I waited the next day and there was still nothing. I checked the App Store and it wasn’t helpful. To slow on the update!
When going to the website on your phone provides more options, you know the app is junk. Cant print the menu from the app? Seriously? Just so clunky.
It’s great that there is a way to check the menu for school lunches. But it constantly logs you out so it’s not even worth creating an account. And there are so many steps to get to the actual menu. I think it could be simplified. Even just making a leave me logged in option would make this a much better user experience. It’s just a lunch menu. Not sure why the security is so tight?
FD MealPlanner app features include: Menu Items: Search for and view all available menus for your cafeteria. Images: View images for all the items on...