Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cousins Maine Lobster LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don't see how an app could've been better designed. My wife shared a Facebook ad for this place and we decided to go. On the way there I asked my wife to download the app since we were short on time. She couldn't be bothered so I did it while at red lights. I was able to download the app, register, order, and pay all while on our way. We arrived 1min before our food was supposed to be ready, we were greeted by very friendly staff, and got out food exactly when we were supposed to. The food was flippin good, too. We'll definitely be looking them up in the future and visiting when in the area!
The app is not very intuitive, after installing the app I tried to order but only catering was coming up. We decided to call instead, well that didn’t work out either. From the message when calling, I did gather that you are only ordering at the event that was current. I closed everything and re-opened the app, SUCCESS! Once I re-opened, ordering was easy and straightforward. I will use the app next time hopefully it goes a bit easier now that the app is installed.
Complete false advertising from this app. They display this as a way to skip the line but this is not true at all. You place your order and pay for your food and then have to wait until the displayed time the app gives you (even though it was requested ASAP). In our experience, the displayed wait time in the app was over an hour and the actual wait time was around 15 minutes. People who were not even in line when we arrived are now receiving their food before us. This app is only useful if you don’t feel like standing to wait in line. Don’t expect that you’ll be able to “skip the line” because this is not that case. The food from Cousins Maine Lobster is very good but this experience has turned me away from seeking them out again.
The Cousins Maine Lobster app is a simple and convenient way to place contactless orders, find our trucks and restaurants, and to earn loyalty points...