Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FoodMarble · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is super well-made. The design looks great. I love the user flows and the different workflows that walk me through each step. The device itself (AIRE2) is also very sleek and simple, pairs really well with the app, and seems to give consistent results. My one issue which might make the whole app and the concept moot due to the data being inaccurate is actual food logging. Food logging is one of the hardest things—I’ve never seen any app do it really well. As it’s the database and input of any food logging app that matters, this one really falls short. Ultimately, you need to know what’s inside of your food, all of the constituent ingredients, and the proportion that was consumed. What is 3oz of blueberries vs 1 cup vs handful? The app’s food logging experience and database is extremely lacking and unintuitive—the scan-ingredients-to-text feature is buggy, adding bad characters and line breaks mid word. The barcode database regularly finds no match or has server errors. I think image recognition to identify a food and its ingredients could help, portion and ratio matching, and ingredient fill in using generative AI could really help. Other than that, it’s been super helpful to get in the habit of logging everything even if I don’t log food 100% accurately. I’m hoping my brain makes some connection with the foods triggering high gas output.
I am getting some wonderful insights from using the Aire device but it would be much more accurate and helpful if there were improvements made to the app! 1) As a US user, it's frustrating not to have common measurements such as teaspoons, tablespoons, cups, and ounces, listed for EVERY food - it's often not even an option for things like cacao powder, which seems like a no-brainer. 2) Not having easy access to your common foods is extremely frustrating as most people using this device are eating the same foods repeatedly. When you try to search for your food, it's nearly impossible to find the specific food you want, even if you've manually entered it or eaten that food every day for a month. I've used plenty of other apps that offer a "my foods" and even a "my meals" section to make this much easier. 3) A wider food selection would be helpful too, though I wouldn't mind logging the ingredients and nutritional info myself if it was super simple to find your entries later (like I said, it's nearly impossible!!!). 4) It would also be super helpful if the program would collate a list of foods that the testing has shown you to have issues with but this is less crucial than the things listed above. It's just a bit frustrating to have to search through your meals to try and figure out what part of your meal was actually triggering you - I kind of thought the app would do this for you. I'm still glad I purchased the Marble Food Aire device, and I am gaining insight, but it would be a much more useful device if these issues were addressed.
Food Marble is a great device that allowed me to become more in tune with my body and learn what sugars I can and can’t absorb. For someone who struggles with IBS, I am always interested in ways on how to identify foods that trigger “flare ups.” Food Marble allowed me to pinpoint foods that trigger GI symptoms and ways to lessen the effects or avoid those foods completely. As a dietitian, I would recommend this device to patients who are struggling to pinpoint their GI triggers through certain FODMAP foods. This device, in conjunction with the downloadable app, also provides various food alternatives to allow for a wide selection of foods, while limiting foods that cause GI symptoms, as well as a food diary to help keep track of symptoms and foods eaten. It’s so much easier than writing everything down! The part that stood out to me the most on being super innovative and interesting was the fact that the device was able to read how much hydrogen was being released from my breath and transmit that information to the app. To me, that was the coolest thing I have ever experienced with the device and app. Thank you to Food Marble for allowing me to try this product, I really appreciate it.
Measure how well you digest different foods from the comfort of your home. We offer the most advanced personal digestive breath tester, AIRE 1 & AIRE...