Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Washington Health Benefit Exchange · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I’ve searched for insurance, the app changes the doctor or facility on the results page. It is impossible to find insurance for any specific doctor or facility because this crucial feature is broken. Don’t you do UAT or QA? This has been broken for months. Your app is completely useless! I wouldn’t care if it wasn’t a crucial (life or death) function this app is supposed to provide. All Washington state residents pay for this app, yet get zero value because it’s managed by morons who don’t bother to test before launch, who don’t seem to read the negative reviews. Want to decrease call volume? Fix your search. This is insane.
I tried logging into my account with the new update and nothing shows up and I try logging in again and nothing. I personally love the app because when I forget my card I just pull out my phone!
I can understand some of the frustration I read in other reviews (the website downtimes are really frustrating, but that makes the app more useful to me). That said, when you need to find out if your health plan has been renewed (and, consequently, whether or not you’ll be able to pay for your prescriptions ... tomorrow 😳😳🥺) it’s kind of an essential app ; ) Maybe not all people have that need, but I certainly did tonight. So I’m really thankful. 🙏🏻🙏🏻🙏🏻 There are sections of the app that direct you to the website, but that frustration is with the website, not the app. There are other sections of the app that still give you information when the website goes down. Just - as someone who knows: the website maintenance schedule isn’t likely to be the fault of the app developer. The developer almost certainly does not control that. Could the app go further? Sure. But the fluctuations in federal insurance policies have left states with a LOT of work. The fact that they have gotten this far in the amount of time they’ve had (while undoubtedly having to prepare in case things go a different direction) is pretty impressive. Tonight, I thought I might be uninsured (which would be a nightmare). I was incredibly thankful for this app tonight!
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