Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Medical Mutual of Ohio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am new to MedMutual and was told that their customer service was good and now that I am utilizing their services I can tell you that everything I had heard was absolutely correct. The Customer service is by far the best I have ever experienced.
Kind of crazy that a company pulling in $2b of revenue a year can’t build a semi-functional app, let alone one that works as it should. App crashes constantly for no reason, many buttons on the main screen have no functionality or just start a perpetual “loading” status as a spinning wheel pretends to be working on pulling up your current claims. It’s 2023, an app this simple and lacking in any kind of complex design could be written by an 18 year old during a 24 hr hackathon. Good luck getting any use from this app on a first, second, or even third try.
Some days I am able to view claims and some days this crashes the app. Some days I am able to see my balances and other days it just spins and spins. I have not been able to view my ID card in over a year. The app acts like it was a successful event, but it triumphantly reveals blank space. Yes, my app is up-to-date and, yes, I have tried the functions more than once. There is no reason for this app to perform so poorly when it used to work very well.
Welcome to the MedMutual mobile app. The app provides instant access to your health plan information and tools to help you manage your care. Do you:...