Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EBMS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t work if you are even able to read anything. The text is way too light and the font is extremely small. Not at all user friendly but their website is not much better. The find a provider tab doesn’t work.
When you tap on claims page goes blank. Tried with other people in group all have same problem.
Over 2 years and you guys still Only have a login page? That is pathetic! FYI - you Login and a page pops up saying they are working hard to make this app a great experience........and that is it....... NO other pages... Heck it doesn’t even tell you if you logged in correctly..... Lame
The miBenefits app furthers EBMS’ commitment to simplify the benefit journey by giving our customers instant access to their information. FEATURES: S...