Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health Care Service Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has the opportunity to be very helpful, but it fails at doing so. While searching for providers it will constantly bring up either all the clinics within our state or say there are no providers in our network. It is frustrating! It would be nice if you could search for a treatment and you would receive providers names who actually offer that treatment in their office. The app is great if you want to see your claims.
Unable to log in after 30 minutes of trying. It takes forever to get the passcode to my email, will not let me get passcode via text and does not send the passcode to the email address that is verified on my account. I’m unable to get into the app because it will not allow me to agree to the terms and every time I refresh to try to accept the terms, it logs me all the way back out. The app does not work. The website is slow. Customer service is no help. Just another shining example of the amazing US healthcare system. Multibillion dollar company but can’t even make logging in simple or even possible for customers.
Last phone call assistant needs an immediate raise, VERY PROFESSIONAL, helpful, kind, considerate, and very patient! She’s the Best, I see her as a person to be training others to treat customers the way she does!!!
The Blue Cross and Blue Shield of Montana (BCBSMT) app provides access to the Blue Cross and Blue Shield of Montana member information and resources....