Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deliciously Ella Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the idea of vegan recipes but I’m sad that some other features have been added to the app (e.g. workouts, that I don’t use as I already have a subscription for a different website that I adore), making it significantly more expensive. I tried some of the yoga classes and I wasn’t a fan and I detest the fact that there’s a random thumbnail for each video and I found that that particular asana is never actually part of the practice. As for the recipes, when I click on show all it only shows about 20 and then it stops and there’s no more. The app and especially the website is quite slow. Another thing I hate is when I start cooking a recipe and go to the ingredients list, then don’t look at my phone for some time and when I go back, the app jumps back to all recipes and I have to look up the one I’m cooking over and over again. Overall it’s also very easy to click somewhere or swipe accidentally so I’m not where I want to be, needing a few more clicks to go back where I was before. Some recipes are great, others turn out to be a disaster. I like Ella a lot and what they stand up for as a team but I must say that overall I’m not impressed, especially considering the price.
Thank you for making this your life’s work to help others in a meaningful way. Whether it’s right place or right time, this content is just connecting with me so much. I’ve enjoyed trying all the recipes, have restarted my yoga practice and I’m particularly loving the podcast. The tools provided in the app, make focusing on wellness so much more doable to adapt into your daily life. As Ella says “it has to be enjoyable to be sustainable” and this app really does try to do that. The recipes are easy and delicious. The yoga and meditation sessions are manageable and designed to help you grow into your practice. The podcast is absolutely AMAZING. It’s very thoughtful, thought-provoking and empowering. Finally the meal planner and shopping list features are particularly helpful and one of the things I think help set the app apart. They take the hard work out of planning all the delicious meals you want to make. And, last but not least, the app is also beautifully designed and the joyful imagery helps with creating the right feelings and frame of mind when I’m using it.
So much love and respect for Ella and the team for creating this goldmine of an app - it’s a joy to use and I wouldn’t ever be without it! Seriously so affordable, and so packed with delicious and nutritious recipes...I’ve never encountered one I don’t love! (I’m even able to blow away my non-vegan boyfriend with the amazing taste and flavors of these meals. Yeah plant power!! 🥑) Only thing I would love to see that would help with navigating the app a bit more effortlessly would be to have a way to access your ‘favorited’ yoga sessions, as there are some I like to return to frequently but there isn't a way to search for them or get to them other than scrolling down through the long list. It might also be nice to be able to search yoga by additional tags like ‘morning’ or ‘bedtime’ etc in addition to the ones already in the filter. Just some thoughts! ❤️ Also, I’m super excited too that meditations are getting added now in 2020!! There is so much value in this membership, it’s the full package for wellness and it just keeps growing. Thanks again Deliciously Ella team for this beautiful, powerful, purposeful app. You’re helping this girl live her best life every day!!! 💗🌱🧘🏻♀️☀️
Welcome to the Deliciously Ella: Feel Better App – your all-in-one wellness tool making healthy eating simple, practical and achievable for everyday l...
| Name | Price | Type |
|---|---|---|
| Monthly Subscription | $4.99 | Monthly |
| All access: monthly | $5.99 | Monthly |
| All access: monthly | $5.99 | Monthly |
| Standard Member (Monthly) | $6.99 | Monthly |
| All access: quarterly | $11.99 | Quarterly |
| All access: quarterly | $11.99 | Quarterly |
| Premium Member (Annual) | $27.99 | Yearly |
| All access: yearly | $32.99 | Yearly |
| Yearly Subscription | $32.99 | Yearly |
| All access: yearly | $32.99 | Yearly |