Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cat Meffan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Maybe money is tight, maybe your local yoga studio is forever away, or maybe you found some of Cat’s free yoga videos online in the midst of a pandemic and her creative videos helped you find some strength for your body and mind. The latter was me, and after some time I felt it was time to pay up for all the hard work that Cat outs into her flows. Didn’t realize I was only goofing around in the tip of the iceberg. The videos found in the soul sanctuary library are vast, mixed with creative flows, meditations, and schedules (helped me sooo much) to really help build a proper practice and enjoy a sense of community. Can’t thank Cat enough for building this, it has made yoga so accessible to me in our fast paced day, and it really is a proper bang for the buck. See you on the mat.
I found Cat in my search for more intermediate yoga. What I got in Soul Sanctuary was so much more than I could have imagined. This membership is one of my favorite things to spend money on. It’s a place where I get to play in my body and learn new things but also where I have found the most expansive space for the quieter parts of my soul. Before Cat, I considered yoga a bit of an indulgence. Now it feels like the single most essential way for me to be in my body and in myself. Yoga has become a practice, a medicine, a way of living. Cat is an exceptional teacher in all ways. She is a gift.
I have been practicing yoga with Cat Meffan online since 2016. Her classes have kept me sane, built strength, toned my body, and helped me grow and develop as a yogi. My sister bought me a Soul Sanctuary membership for my birthday and I have been blown away by the sophistication of the website and app, number of classes and overall care and thoroughness put into creating this online yoga experience. Cat, I can’t thank you (and your team) enough!! You have been a consistent, comforting, constructive force for me as I navigate my life through so many life changes. Thank you for creating such a special yoga community and for creating such creative flows! I am never bored, always able to find just the right yoga flow for me on any given day.
It's time to know your mind, love your body and navigate your life with purpose. The Soul Sanctuary features thousands of classes taught by Cat Meffa...
| Name | Price | Type |
|---|---|---|
| Into The Hips | $9.99 | One-time |
| Pilates Sculpt | $9.99 | One-time |
| Progress to Pincha | $12.99 | One-time |
| Journey to Splits | $12.99 | One-time |
| ELEVATE: Chakra Ascension Series | $17.99 | One-time |
| Monthly Subscription | $18.99 | Monthly |
| Annual Subscription | $159.99 | Yearly |