Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chalk Performance Training · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve already typed a novel 3x and it keeps getting taken down. Cliffs: they promised weekly training session with Ryan, it’s actually a zoom call where he talks about his life, not a training session. This plan is very bait and switch. It’s horrendously expensive, and when I asked why I’m not getting what they promised when I agreed to sign up, they told me I had to pay ANOTHER 2 K on top of the 4 K I already paid if I wanted actual coaching instead of just me by myself, left alone with their app and no actual feedback, coaching, communication, etc.
Tried it for a couple months… waste of time. It’s just CrossFit they’ve copied from YouTube. If you’re already doing CrossFit then this could be the app for you. If you’re trying to lose weight this is not the app. Moves are far too advanced, they don’t cater to anyone starting out. They have been caught over and over again editing their before and after photos of themselves and their clients🙄🙄 their response was to cry on camera… I gave it a real try because I wanted it to work, but ended going to a real program made by actual PhD’s over at RP and have had amazing results.
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