Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chalk Performance Training · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I always used to take group fitness classes and also teach classes in the gym and I really like weight training but felt intimidated to start on my own. Then I saw the ads for Chalk on instagram and started following Ryan and his Chalk page. Decided to sign up for the trial and I haven’t looked back. I’ve been doing FBA for almost 10 months and decided to try BBB to change it up. There are so many programs to chose from for beginners or athletes. You can start at any level. There are instructions and videos for each exercise. The program changes every few weeks. I mean it’s just amazing. Now I go to the gym at 5:00am every morning, put my headphones on and follow the program in the app. It’s like my very own personal trainer in the app. I can go at anytime and do not have to schedule an appointment with anyone. Brilliant I love it. Thank you Ryan for giving us this opportunity to train like pros.!!!!!
I first heard about this app through following 1st Phorm so my interest was immediately piqued. I’ve tried a few different workout apps (and countless other programs) that have all worked well in their own ways but none have compared to the amount of forethought that clearly went into this one! It’s very user friendly while still being comprehensive. There’s obvious progression week to week and the exercises change at appropriate intervals, depending on the program you choose. I’ve only run the Full Body Aesthetics because my schedule lately has made it difficult to stick to a traditional body part split and it’s been a true lifesaver. I love knowing that whether I can get to the gym only two days in a week or all five, I’m hitting all the major body parts each day so I know I’m making reasonable progress/at least maintaining in all areas. I’m looking forward to having a more regular schedule in the next couple weeks so I can really start to reap the benefits of this program. I also really appreciated being able to consult with someone before committing to the free trial AND I like how they give you crude macros to follow depending on your goals, even if you just use it as a starting point. Overall, this app has been worth the investment and I look forward to seeing what progress I can make with it going forward. Thank you for creating this app!
I am 10 weeks into using the app and seeing amazing results. The workouts are challenging and change every few weeks to keep the progress coming. A few recommendations. -Remove the sound from the videos. If you do not go back from the exercise while completing a set, on some of the videos you hear someone say OK every few seconds. This is not great when you are in the middle of sets and trying to listen to music. -Add an option to type in your weight and reps rather than having to toggle up and down until you get the correct weight entered. After 10 weeks this is still frustration and adds time to every workout just trying to track your progress.
The Chalk Performance Training App is the #1 Transformation App with the most effective, science-based workouts for anyone, anywhere and anytime. Chal...