Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rich Froning Fitness, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Mayhem has crushed it with this app and programming. Each day you have multiple workout options (CrossFit, bodybuilding, body weight, etc…) there are demo videos, detailed workout descriptions that include warm up and cool down. They also have mobility work added as well. Tons of content. I’ve been training 5-6x a week for 25 years and never seen something this packed with content. It’s awesome.
Really loving CrossFit Mayhem! I am new to CrossFit and like that you accommodate many levels of fitness along with scaling for those that need it. The movement videos have been really helpful. I also appreciate that you have workouts based on time restrictions. I did try another online CrossFit program previously and although it was good it just did not offer as much as Mayhem. So happy with CrossFit Mayhem!
Haha Jk! (Referencing the POD) Love Mayhem Athlete! After a year of doing “what I feel like” WODs, I started MA about a month ago and look forward to every workout and dread them at the same time. This program pushes me to my limits and many times past them. I’d never do half the movements prescribed through MA WODS/Lifts if I wasn’t a member. I thoroughly enjoy and recommend the program to anyone. I will be apart to this team for as long as MA exists. #EveryDayHero
Who Are We? This is Rich Froning and the Mayhem Athlete team from CrossFit Mayhem, the winningest gym in fitness history. We are people just like you...