Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Cross and Blue Shield of MN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought the UnitedHealthCare app was bad, and I was hoping for better when I switched insurance. I prefer to use an app to do most of my business wherever possible. I know you would prefer I used the app, because you make it so hard to get to a competent person when I try to call. While I’m on hold for your overseas agent, you repeatedly remind me that I could be using the app. When I finally get ahold of someone in Bangladesh, I have to wait on hold again to speak to a US based agent. I would love to be able to use the app, but it has an overwhelming number of issues, that I can’t get my head around all of them. The first problem I had today, was that every time I asked for a new page, it made me sign in again. Next I got to a page I didn’t want to be on and there was no way to get back to the previous menu. I gave up and came here. I know good apps are possible. I see this app hasn’t been updated in 2 years, so you have basically given up also.
If the only thing you need to do is look at your ID card or look at the most recent claims, sure it’s fine. You can’t even see if you’ve hit your deductible or review any details on your account. If you click Summary of Benefits and Coverage, it will try to load then drop you back on the overview page. There is no way to see overall account information and the interface is horrible. Why have a tab for benefits if it just pulls up a submenu with one option? Why not just navigate to that option? You can tell that it was built by an insurance company since there is no consideration for making it modern or usable. If this app existed for a company that did not provide an essential service that in most cases users do not have an option for someone else, it would not survive. Pure laziness and lack of care for a tool that is crucial for many policy holders. Profits are the only focus for BCBS, so you can expect the user experience to suffer. If you need any actual information, you can try to navigate the web portal on a laptop or spend hours on the phone with their team (who has given me incorrect information on multiple occasions).
This app is absolutely ineffective. It continually crashes right after login, not just occasionally but all the time. Even the recent update doesn’t fix it. Need to find a nearby urgent care that’s in the insurance plan? Don’t rely on this app to find out that. You won’t be able to get it open. Need to confirm something with insurance when you’re at the clinic? Forget about consulting the app. You’ll not be able to check to see if that specialist your doc recommends is within network. Need to show proof of insurance and you don’t have your card? Oh right, this app can’t help you with that either. It’s as if BCBS MN doesn’t really care about your health at all. How is this the 21st century and this is happening?
Minor adjustments