Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ocado Retail Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Service is excellent, but the app’s interface doesn’t seem to be designed for the latest iPhone Pro resolutions. The top bar is cut off, the complete order button is more or less placed just under the Home Screen indicator, and swipe to go back doesn’t work - which is always annoying - especially so when you can’t see the back button in the top bar.
I’ve used this service twice now and am very impressed by the huge selection, reasonable pricing, and fast delivery. Seems too good to be true! My only complaint is that the delivery tracking is a one hour window (one time which was totally inaccurate) so you don’t have a good idea when the delivery driver is arriving. It would be great to get live tracking like on other food delivery apps.
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