Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HURR Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since they set up the app it has never ran correctly. Not only can you not click the back button for it to take you to the page you were just at, it will also remove the filters you have added each time! All that would be bypassable if you could actually click the “favourite” button from the listings page, but each time you click it it brings you into the items page therefore meaning the above happens no matter what. The idea of this is business is great but it’s been a few years since they set this app up and there seems to be no interest in putting any time or money into making this an enjoyable customer experience, the focus is on marketing and brand partnerships. I fear others are doing this far better by actually taking UX & UI into account
hurr is amazing as a company and I love the concept. Unfortunately the app interface is terrible and it keeps getting worse. It’s slow, nothing works, you get an email and the link clicks to a website instead of opening up your app, opens to the wrong page, the renting and lending dashboard just got worse since the last update, if you filter and search when you click on an item and go back it goes back all the way to the top… anyway I could go on and on about everything that’s broken with the app. You should do a UX survey and improve as it’s so frustrating but such a great company. One thing doesn’t reflect the other
I so badly wish they would pay someone to design this app properly. It crashes constantly, losing where you were on the page and forcing you to start again. Any time you click into a listing to view it, it makes you start from scratch again - but the items don’t display in the same order, so it’s anyone’s guess as to what you’ll actually find! It doesn’t support Apple Pay to check out, but then throws errors when you try to input card details. The notifications are pointless as you can’t click through them to actually navigate to the app, and have I mentioned it crashes, CONSTANTLY? I have basically moved everything to ByRotation now because their app is so unusable. Please please please sort it out!! I want to use your company!!
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