Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ocado Retail Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Many new changes.Very Happy with my purchases and the good support from Ocado if any thing arrives in sub standard condition.
Not clear drop down list
Almost unusable, not sure why they’ve done this. It used to be so easy and quick to edit and place an order but they’ve now made it very difficult, they’ve added images everywhere where none are needed, there’s just unnecessary stuff all over the place, and it’s hard to understand how much is going to be charged. I’ve been a loyal Ocado customer for over 10 years but I think I’ll be stopping now that they’ve made the app unusable.
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