Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗United Concordia Dental · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is useless. It just shows me I’m enrolled and my benefits. I already know that. I don’t need an app that tells me that. You want to make this a useful app, make it to where I can add my insurance card to a wallet (I.e. Apple) and provide a better way to find dentists. I’m in my 50’s and it shows me Pediatrics dental. Just show me the dental offices I’m allowed to go to. Provide me a way to schedule appointments, save appointment info, etc. Until all that is rectified, it is a glorified trifold brochure that can be mailed or emailed.
The ease of navigating through the app is great. I can track my families progress and expenditures. Plan details are available here also. Though that can be confusing, I was able to get quick remediation with a call or chat! Thank you for making something not so fun easy to do
The wellness and emergency options do not work. When trying to view it just gets stuck and doesn’t allow you to exit from the “cookies” acknowledgement. Only thing you can really do is view basic benefits, see your claims that were processed and search for a dentist. But you can talk to a representative and ask questions about your claims etc..
The United Concordia Dental Mobile app is designed to help make our members’ journeys toward oral health and wellness much easier and more enjoyable....