Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UMB Financial Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App stops working every other day and then starts working again. It was working fine until a few days ago and was rock solid. Now it fails regularly. It seems like something this important should have 24/7 tech support. If I call after hours the line is answered but say I have to call during “regular” business hours. It usually starts working again but only for a couple of days and then fails again. I keep a large amount of money (to me) in the bank and don’t want to switch banks, but I need something reliable. I can’t use a mobile app that fails all the time. Can UMB make this reliable again? I’m almost ready to trash the app and try something else. UPDATE: This was all a misunderstanding on my part. I don’t mind admitting when I make a mistake. I figured out my error and found I was doing something incorrect in app. Sorry for wasting everyone’s time!
I am older but I have been using apps to do mobile banking for more than 15 years and I do not like the current app. The app could use a default account payment, like the prior app had. In the prior app when I went to make a payment the payee account knew which checking account to take the funds. After selecting an account, a page is display, I would like the description and the dollar amount space to be less. There are times when I take photos of the screen and would like less space used between the description and the dollar amount. This causes the photo to have very small text because there’s a lot of empty space between the left side description and the right side dollar amount. I don’t like the method to review payments. In the confirm page it would be nice if you could also put a column for the process date. It would be nice on the payment successful page to also list the process date. When making a payment there’s an option to make a memo. I cannot use special characters I would like to be able to use the character like the #, $,‘ for when I make abbreviations, possibly the back slash and more. This would allow me to make abbreviations to enable clarity for myself to possibly put more information in the field.
It’s a perfectly functional more modern banking app now. Looks great and I can do mostly anything I would need to do in online banking. I love having FaceId integration finally! No major complaints and definitely helps UMB customers feel more up to current standards. My only reason for 4 instead of 5 star is that as UMB Credit Card holder as well, it would be really great to see what point multiplier (or cash back%) you earn at different vendors and just generally be a bit more interactive with your credit card perks with in the app. May not be realistic for UMB at this time but that’s my 2 cents. Thanks for making a huge improvement to the old app!
With UMB Mobile, you can easily manage your UMB bank accounts from anywhere, at any time. UMB Mobile lets you check balances, transfer funds, manage a...