Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UMB Financial Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is junk. Error in login itself. Not allowing to login with correct user name and password which I use to login in website. No option to register also.
For whatever reason this app just doesn’t work at all and I am having to go online via a browser any time I want to look at my account. So dumb and they should just delete this app if they aren’t going to make it work!
I don't ever do 1 start but my local 3 branch bank's app is better. For one you can't actually log in. Two UMB is so far behind times it's not funny. If I had a choice, it wouldn't use UMB for anything. UMB bought out my HSA from a tiny bank in comparison but that tiny bank had 1,000 times better support, service, website, and app.
With UMB Flex, you can save time and hassles while making the most of your HRA and FSA health benefit accounts by quickly checking your balances and d...