Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Office of Information Technology Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pro: app seems to work ok, Kansas finally getting a little bit of technology with their system. Con: who thought a chatbot was the best way to pay online?!? First page lists all the vehicles to renew. So I click it and then it immedietely forgets the vehicles and asks me to enter in a PIN or plate number. Then asks a bunch of different questions. Guess what, if you have another vehicle you have to do it all over again. So whoever chose this: have you ever paid a bill anywhere else like this? Water, insurnace, invoices? If everywhere else in society has already figured out an easy invoice system why buck the trend and make us go through a chatbot?
The process is quick. Took less than 10 minutes for two vehicles. A lot quicker than driving to the county seat! Couple suggestions: -People are over dealing with bots. The app can ask the same questions but just present it to the user in a different format (so it doesn’t appear to be a bot). -I registered two vehicles, but the app only shows that I have one vehicle under vehicle renewal activity. It shows the last of the vehicles renewed. The receipt and documents section shows I paid for both, but the Home Screen with the pop up does not. -provide option to make the receipt and the renewal show as PDFs so it’s easy to save to phone, forward to family, etc. - Provide additional payment options such as PayPal, etc. Third party payment sources provide a layer of protection.
I’ll admit I was super skeptical of a government app actually working. Well to my surprise...in the last few months I’ve used it twice. Once to get my RealID info started. I needed to go to the DMV anyways. And second...today, literally took 70 seconds to renew my registration and pay. Worked flawlessly. Yes I have one car. Yes I have had that car for 5 years. Yes I have the same insurance as last year. A lot of the “bad” reviews seem to be people who didn’t follow instructions or have a weird registrations...but for a regular ole Kansan like me. Worked perfectly. As for the “fees” or surcharges...welp ACH is $1 or you can always mail in a check. And new technology isn’t free. It has to be paid for somehow.
Skip the trip to the DMV and renew your Kansas vehicles with iKan. Paper forms? Gone. We’ll store your receipts, vehicle info, and payment in the app...