Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗inkle · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Somewhat slow start until I understood the mechanics and the coding that began to take on more clarity as I found more clues..The multiple endings threw me since I thought I had found the solution that benefitted the scenario but then found it was a fail? wasnt a hard fix but it did confuse and frustrate me at first.. Only criticism I have is the AMOUNT of books, much of it seemed useless or at the most a distraction. The tension was there at times and the situation of the timeline/identity reveal was hinted at in several locations but still had an added twist..A very refreshing enjoyable experience in puzzle games for the iOS, intuitive on a challenging level but not impossible to work through.
Spent about an hour with it each evening for 1-2 weeks. Great concept and exploration. In the end the solution and resolution is disappointing.
I really enjoyed piecing my way through the world of TR-49. If you like deductive games like Type Help or Return of the Obra Dinn, I think you'd enjoy this one as well. It feels right at home on iPad: swiping through files and operating the machine is super satisfying. The story works its way into your mind, and I find myself thinking about it long after I've finished. I made my way to an ending in an evening, like a novella I couldn't put down.
A voice is saying your name. A WWII-era machine, long hidden in a church basement, whirs to life. Through a crackling speaker a man asks you to find a...