Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thekla, inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game and The Witness (by the same game developer) are the two best puzzle games of all time, in my opinion.
I remember first playing the original when it came out in 2008. What starts as a simple platformer turns into one the most creative puzzle games of all time. The time rewind mechanics shift across worlds creating challenging puzzles the feel magical when you finally crack the solution. The re-done graphics look incredible and the controls on a phone are surprisingly responsive and usable. Takes a bit of getting used to, but after a few levels it’s second nature. Thanks again for a masterpiece, Jon!
Control the flow of time to solve subtle platform puzzles in this update of the indie classic "Braid," featuring refreshed artwork and seriously in-de...