Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Theory LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a new user, but I’ve already run into a frustrating issue: the app logs me out every 5 minutes, forcing me to sign back into my account constantly. I hope the team can look into extending session times or adding a “stay logged in” option — it would make a huge difference.
Extremely frustratingly, the app is the only place for early access Black Friday sales. Well, the app won’t let me login and says that the email and password that work just fine in browser aren’t recognized by their system in app-land! And then stuff disappears from my cart, if I can even get the cart page on the app to load. Unfortunately a terrible experience, despite the quality of the clothes.
While I love theory’s clothes, they have possibly the worst shopping app I have ever used. It’s painfully slow and hardly functional, and you can’t even look at something without losing where you were on the page and your filters/sorting disappearing. It constantly spams you to sign up for emails even as a long term customer, sometimes multiple times in a row, which again, makes you completely lose everything. Insane incompetence given the price point of this brand.
Discover Theory's collections, shop exclusive styles, and receive early access to sales. Convenient: Easier than ever to browse, shop, check order s...