Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bergdorf Goodman Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please add the wishlist feature back to the app. I just saw that it’s now back online but i can’t access it on the app which is where i store my purchase info etc. it’s dumb to have to search for the same Product each time over and over again when you can just give us our favorites back. Easy shopping equals easier sales for the brand. Isn’t that what you want?
I purchased a Libertine jacket on line along with expedited shipping costing $25 extra. The jacket was to arrive on Tuesday 9/9. I was not notified that I would need to sign for it. FedEx was to deliver the package, but didn’t because I was not home to sign. I called FedEx and Bergdorf multiple times and spent multiple hours on the phone. There was no one to help!!! I reached representatives in the Philippines at FedEx who didn’t know what they were talking about and I was disconnected several times after holding on for 40 to 45 minutes. The representative that called me back from Bergdorf was rude, unprofessional, evasive and not helpful, even though she kept saying “I’m trying my best to help you get your package” and the she informed me that she had to go to a meeting and she would call me if she solved something to help me acquire my package. When I tried to call her back, I found out that her voicemail had not been set up, and there was no way to leave a message. Her name was Amanda. Finally, I went to the FedEx office in Danbury where my package was supposedly and picked up my package which Bergdorf had said could not be picked up. One representative in the main customer service office named Phillip was extraordinarily helpful and patient and he had tried to help me. My experiences with Bergdorf and FedEx was horrible. I’m not sure that I will continue shopping at Bergdorf Goodman because they’re uncooperative and unprofessional. I am very disappointed and puzzled by the poor way this event was handled.
Checking out process is impossible. After filling out the Billing and Shipping addresses, one lands on a 404 page. When repeating the process, it becomes a gamble: When will you end up with yet another 404-page? Even after you get to proceed, then you choose the option of ShopRunner, only to find your Cart suddenly empty. But when you compile the identical items that are missing from your Cart, suddenly they are back and you end up with duplicates of everything! And after repeated attempts, finally it is payment time, and one last suggestion from the system is how you write your address (your version vs the USPS accepted version.) It does not matter what I choose, because after all this, I land on…a 404-page!!! I’m ditching this App and doing the web-based transaction.
New York's original icon of style, Bergdorf Goodman is a premier fashion and beauty destination, a definitive voice of luxury with a loyal global foll...