Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Crate and Barrel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The CB2 app is otherwise great—it does what the website does but better without needing to worry about refreshing or logging in. But there’s a big problem: it is literally impossible to see any reviews in the app. If you expand “reviews,” a white, blank space is all you get. If you click “view all”—again, all the necessary buttons show up but there are no reviews in sight, just a white space. This issue has been going on for multiple years, and they really need to fix it.
This app is frustrating because half the time I can’t get either of the above to work. I’m trying to buy stuff right now but it won’t let me add to the cart. So I have to remember the item names and order them in the browser. Side note: Can you guys make it so we can delete past lists? I have several blank “saved for later lists” I can’t get rid of. I love the store and brand but the app isn’t working well for me. For reference this is an iPhone 13 IOS 17.5.1.
It’s about time my favorite furniture brand came out with an app. I love the augmented reality feature that lets you see an item in your space, made choosing my new sofa easy!
Well made is always worth it. Stunning materials, timeless quality, best-in-class partners—at CB2, we’re on a mission to create collections that set t...