Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Prairie Mountain Publishing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With local news sources closing across the country, I’m happy to be able to read about my home town every day.
Cannot see the pages of the paper any longer or highlight separate articles. This is no longer a paper! It’s a mess of confusion😔
The KenKen and Cryptoquote puzzles are now completely useless, as there is no way to print them except as a tiny part of a whole page. That’s useless and takes away a key feature of the old app. I may have to cancel my subscription just because of the elimination of this feature.
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