Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Colorado Springs Gazette · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The e-edition (really just a facsimile of the print edition) is constantly closing after a few minutes of inaction by the reader. Each time this happens it forces me to reopen the e-edition and find my place again - not what would happen with a print edition. On the other hand, if I try to read by clicking on individual stories, the formatting is really distracting, with missing and repeated lines and poor copy editing. Since the copy editing is already pretty bad in the print/e-edition, the level of distraction from poor grammar/spelling/usage becomes just too high for pleasurable reading.
Since the last update I get the notice that I have ‘reached the limit of my free news stories’ and must log in almost every time I want to read a story in the alerts section. Why can’t it seem to remember that I have a subscription and just let me in? I’m almost to the point of not using that feature in the app because it is so annoying.
E- edition - After many months of struggling with this app it appears to have finally been repaired. It is running smoothly and doesn't seem to crash every three minutes. Credit where credit is due. Finally - thank you. My original review still stands. After contacts with the Gazette IT staff to complain about crashes and malfunctions they have still done nothing. Has anyone at the Gazette read that digital is replacing print? You might want to consider investing in digital media. This app is so bush league that it points to complete incompetence. Out of all of my many Apps this is clearly the worst. I have contacted the Gazette and even threatened to end a decades long subscription. They obviously don't care and pay no attention to reader reviews. I don't need to reiterate what others have already written. It's all true. The incompetence of the people who have built this app is unparalleled.
For over 143 years, The Gazette has played a vital role in the health and prosperity of Colorado Springs. It is essential reading to understand the pe...