Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Planned Parenthood Direct, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was a loyal patient of The Pill Club up until they filed for bankruptcy and closed operations. Being on Medicaid I was especially worried about access to birth control since I knew not every provider accepted my insurance. After trying and failing to get birth control with another company, Planned Parenthood Direct accepted my Medicaid plan (albiet they only accept it in very few states- I just happens to be lucky enough to live in one of those states). Within the same day I was approved to get a years worth of my prescription! It’s not the same brand that I would have preferred but it is of the same generic equivalent which is fine enough by me. I’ve never had birth control service this quickly. I’ve also never received my questions answered this quickly. It’s quite amazing. I wish I could recommend it to anyone on Medicaid but they only accept it in California, Washington, Minnesota, and Michigan according to their website. That’s the only reason this is 4 stars. Those of us on Medicaid are the most vulnerable. Please try your best to accept Medicaid in more states.
I had an in office check up at my local PP and my visit went amazing. The staff was so kind and knowledgeable. WAY more knowledgeable then any of my previous OBGYNs previously and they actually listened to my concerns I’ve been having for years and have given me viable options where I wasn’t getting help before. Ive been hunting for a birth control option that works for me and was given a few options but that’s better than the zero options I was given before. I got all of the paperwork I needed to get me started on doing some research about which option I wanted to pursue and when I was ready I downloaded this app, and requested the specific one that was right for me. And within 24 hours I had a prescription and didn’t have to make a follow up in person appointment. It was a really nice convenience. My new birth control will arrive in a couple days. I got a 3 month supply to test and make sure I’m happy with it, then I’ll Plan to purchase for a year. I love that you have the option to pre order in bulk like that. I don’t have to worry about running to the pharmacy, comes right to my door. Just want to say thank you for providing women with viable options to stay healthy and educated about our bodies. I have only positive things to say about all of my experiences with planned parenthood.
I never write app reviews, but I had such a fantastic experience with the PP Direct app today that I figured leaving a review was the least I could do! I’m moving and therefore currently between doctors, and couldn’t figure out a way to get a birth control refill without having to go through the hassle of doing an intake appointment with a doctor I’ll probably never see again. A friend suggested PP, and when I went to their website, I read about the app. Figured it couldn’t possibly be that easy, but decided to give it a try... and I’m so glad I did! Filled out the questions, snapped a photo of my driver’s license, requested the specific pill I’ve been on for years, and designated the pharmacy down the street from me as my pickup location. Within a few hours I had a notification saying the prescription had been approved and sent to the pharmacy; I was charged a total of $25 (for the doctor to review my case and write the prescription; the pills themselves were free, though I know this varies by state). Way faster, easier, and more convenient than any doctors appointment, and I still felt confident that I was receiving quality medical care - the questionnaire was thorough enough to catch any contraindications for the prescription, and they offered lots of educational materials as well. Thank you Planned Parenthood for making my life a tiny bit easier during an otherwise stressful time!!
Can’t go to the doctor? Get convenient home delivery or pharmacy pickup options—your prescriptions will always be stress-free, affordable, and complet...