Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zocdoc Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For starters, the site is not as easy to navigate as they make it look on TV. Secondly, they just give you a list of all providers for the particular issue you’re looking for without telling you whether or not they’re in your insurance plan so you have to go through each doctors profile one at a time to see if they’re in network for your insurance. Then once I finally found a doctor and booked an appointment, THEN they informed me that the doctor has to be in the same state as you regardless of the fact that it’s a video visit. So why was the list showing me doctors for all 50 states in the country when I had already put in my address?!!!! So I had to cancel the appointment with that doctor and then find a doctor that was both in my insurance and in the state of Connecticut from this big long list of providers from all insurance plans all over the country I finally found a doctor and booked an appointment. A few hours before the appointment, his billing department calls me looking for “more information”, but my phone showed that their phone number is located out of Texas!! What kind of doctor operates in Connecticut and has a billing department in Texas?! At this point, I was beginning to doubt the safety of this site when it comes to my personal information and I already gave them copies of my insurance card!!!!! I am seriously concerned now about being a victim of identity theft, and having someone else get medical treatment using my insurance card.
Absolutely wonderful having this app! I love that I can chose ANY doctor that I want, just based off of their availability. There is absolutely nothing worse than having to Google “doctors near me” and having to call each individual one to find out who can or has time to see you immediately! Oh, and if you don’t make an appointment with each one at the very moment, by the time you call back bc you wasted all that time calling every single doctor, just to realize that one was the soonest appointment and doctor available even though they are booked 3 weeks out at the moment, then by the time you call back to schedule that appointment, it’s already been taken!!! So now you have to wait 4 weeks to be seen! So, basically, like I’ve said, this is an absolutely great app for SO many reason other than just what I’ve mentioned. I recommend this app to everyone I know for it’s easy convenience! Also nice that I don’t have to deal with calling and as soon as someone answers the phone, I’m not being thrown on hold before I’m even given the chance to answer them back as to if, “it’s okay to hold!” So take it from me, this is a MUST HAVE app!!!
It is a great app but i think the developers gotta look more into the “doctors” whom they let in the app. Let tell y’all what happened to me. So I downloaded Zocdoc just to give it a try so i wanted to see the types of doctors that were in my area or close so i found 3 doctors all with 5 starts so im like alright let me make an appointment with each one of them. Well.... I’m thankful to be alive because those doctors look like they could be drugs dealers. The first doctor i went was in this super dark hospital so im like okay should i just go home? But i just fell the thrill to see what i would see. There was nobody in sign not a single soul so i get to her office and the first thing i notice is a woman smoking in the waiting room. No A/C everything broken, no hygiene at all, some blood on the floor, dirty needles, a broken dirty bed for the patient to sit on and a paper where you had to write all your info including your insurance so i just turned around after seeing all that and went home. I got a called from that “doctor” asking me why i left so i had to let her know the truth. The next two doctors were basically almost the same but this time in a small apartment or whatever. Some people who claim to be “doctors” are probably not even certified and could probably give you some bad STD. ZOCDOC PLEASE I ADVISE YOU MAKE SURE TO KNOW WHAT DOCTOR YOU WILL LET IN YOUR APP BECAUSE SOME DOCTORS ARE NOT EVEN CERTIFIED AND THE 5 STARTS THEY GET ARE PROBABLY BY THEM AND THEIR FRIENDS. PLEASE CHECK ON EACH DOCTOR BEFORE SOMEONE ENDS UP GETTING A STD OR END UP DEAD.
Zocdoc is the leading healthcare app that makes it easy for you to find and book the right doctor. Each month, millions of people use Zocdoc to search...