Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Safaricom Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As we all know, Mpesa and Safaricom were two different apps that had their own functions and beauty in them, they are the best mobile cash app in Kenya. That is until Safaricom decided to combine the two together and replace Mpesa for a buggy app that very much gives off the rushed app vibe. They didnt even stick a foot in this app It is just to buggy. I am here trying to opt in my virtual card and after verifying that its me with pin/face id on my iphone, It takes 60 seconds to verify and then brings me back to the page where I have to opt in again. Such a disappointment. We never asked for this we were just given this stupid update
Safaricom had a great system were the had a mobile payment app and telecom services app. I want that system back, no one was asking for a combination of the two apps. Look online and you see people complaining about the implementation of this new “one app”. There’s zero customization on which services I want on my Home Screen. I’m being shown services that have nothing to do with me, things that I actually use hidden under settings or other functions. Not to mention this annoying thing of the app not working over WiFi! What kinda BS is that? Biometric verification constantly breaks, it’s like they took a functioning app and replaced it with nonsense. I still can’t add custom categories for spending. So Safaricom please focus on features that enhance the usability of an app rather than forcing things down users throats. Don’t be like Microsoft.
It seems like now y’all figure it out back then this weren’t together
Your Entire Digital Life in One Place My OneApp brings together everything you need—your M‑PESA balance, airtime, data, SMS, Bonga points, and essenti...