Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Standard Chartered Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love love this banking app. It’s convenient with all the transactions you can conduct on it and the user experience is flawless. Only suggestion I would give is to allow credit card payments on the app- this feature is only functional on the web platform.
I’ve used the app for the last five years, it just keeps improving! Keep it up
Would be useful to have a way to edit the beneficiary details if one has made mistake. Eg KES instead of USD account.
Welcome to SC Mobile Kenya. You are about to start an amazing banking experience. From the comfort of your home you can open an account, transfer fund...