Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Safaricom Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Enable the face or finger print security feature too
The leader in Mobile Money in the world is still doing also g things. M-PESA continues to improve daily and is truly a marvel of Kenyan innovation & brilliance!
I haven’t played with the app much and don’t know any tips and tricks. But it does what it’s supposed to which is allow me to transfer money, make payments. That’s good enough for me.
The M-PESA for Business app is the easiest way for M-PESA merchants to transact and track M-PESA collections and disbursements. In this initial versi...