Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Family Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am not able to access the detailed transaction information in my account. I cannot access my mini statement and why are you guys still charging for statements in this day and age? I have used other Bank apps and you guys have a lot of catching up to do. Kindly fix the navigation , it is not user friendly.
Each time you open your mini statement you get charged 10 shillings! Why!
3 steps fwd 1.5 steps back….I am having difficulty in understanding why there are still fees attached to things like checking a mini statement! Dear FB that is old school revenue generation…probably appropriate in the manual transaction days! Cmon give the customers a break!
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