Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lowes Foods · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new app has made my shopping experience online and in store more efficient! I love that I can build a shopping list for in store shopping and it says exactly what aisle the item is on. This saves so much time! I also love the barcode feature, so when I’m out of an item I can scan it quickly before I toss the container and it’s in my cart. Each item is also easier to add, delete, or write a note than the old app. I like how the notes are not saved from each purchase because I used to forget that I had a note in something that was usually a one time need. The personal shoppers who make my orders happen are the best! No other grocer is this personalized and calls you to discuss any out of stock items and suggest alternatives. I love knowing that my shopper is an employee of the store who meets the Lowes standards vs. having no idea who my shopper is with other grocery fulfillment. I don’t know any other grocer who goes to the level of personalization and care for each order than Lowes Foods to go.
We shop at least twice a week and have been for at least four years. It is such a marvelous convenience. The shoppers always find the best produce and always call when the order is ready in case we want to make changes. It could not be better. I would like to give a special shout out to Coty, who is the most friendly helpful person I ever met! Sue and Stan Bumgarner
I understand businesses and organizations need to refresh and update periodically, and typically I’m a big fan of eagerly trying something new, but the new version of this app is way too disorganized and frustrating. There are a LOT of reasons, but one big one for me- In the previous version, my cart was organized by type of item ordered: meats, deli, pantry, household products, etc. That allowed me to quickly see if I’d ordered something by mistake (think the Mega stack of Pringles vs. the original sized can. I don’t need both) I’m spending far too long just getting my order together, because now the cart displays in the order you added an item instead. There was very little advance notice of the change too. I was just locked out of my app one day. If there is no way to restore the previous version, I won’t renew my subscription. It’s a waste of time. I will say this one positive thing though: my shoppers have all been wonderful, and this new version allows me to leave them a note. App developers, instead of making such sweeping and poorly thought through changes, why not just add something as nice as a place to thank your shoppers to your original, easier, and less time consuming version?
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