Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Last Bottle Wines · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Last Bottle is a daily surprise package! I look forward to opening the app to find out “What’s New!” The values offered are valid, as the wines presented are from some of the best wineries and locations around the globe. I have made some unbelievable purchases, have never had an issue with their service or delivery and it makes wine shopping a veritable Treasure Hunt. The dreaded “shipping costs” are mitigated with very reasonable minimum purchases. I am partial to Napa/Sonoma Cabernet Sauvignon and there’s always a couple in a short span of time. BTW: They have some of the best creative writers making the wine descriptions a fun read. Give them a try….just don’t take my Cabernets, please. 🤣
My last three purchases were a delivery debacle. I used to get updates when the delivery went out and then a text when the package arrived at FedEx. I set it up to ship to FedEx because no one is home to sign for the package. I did not receive any notifications of the last three shipments when they went out nor when they arrived at FedEx. I had to find out the hard way. One package was shipped back to sender from FedEx. They blame you and you blame them. Lastly when I look at my order history and status of an order it shows pending or processing when the package has already arrived. So there’s a disconnect on the app as well. Love the wines. But don’t have the patience to track this way.
This app it's working at 90% and totally love it! Yes it could have more tweaks into it to make it 100% good but is still good enough to order wine, check if they have sent it or not and also easy to just check on the go the great wines they have, some of the deals are not as great since you could also find them at other websites for the same prices but what make this company good is that you don't have to be looking for specials because they give you the deal right on the app, now if you are like me then yes of course you will still search for those wines at other websites just to compare and read reviews but over all I'm very happy with this company and I have ordered so many times already!! More orders to come of course!!
“Regardless of what I'm doing, I always get excited when I get a notification about a new wine on Last Bottle” Rated one of the best places to buy wi...