Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗M. Shanken Communications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using the website for both ratings searches and keeping track of my cellar. The app is much nicer for searching with the infinite scrolling and easy sorting. However, I’m not sure I’ll take the time to add my wines to lists. There is no way to search a list and no way to see what’s in the drink now window in your cellar. I’d really love a filter or two so I could an Italian red that’s ready to drink but will be past the best drink window by 2022, for example. So this is nice for being in the wine shop but not useful for being at home and trying to figure out what to pull out for dinner.
Just like others noticed, this app now only works with a paid subscription that amounts to $36/ year. Like other users, I decided to press the delete button and after many years of use (10y?), it now is history and no longer on my phone. I used it now for many years mainly for a quick look at the vintage charts and every once in a while I also had a subscription but I found that unless you are in the industry it’s not worth spending this for occasional use. I’m not a fan of a subscription model, especially not for things you only need once in a while. I thought it was a good play on their part as a teaser to get the magazine or even if you wanted to get individual ratings which were only available with a subscription. Maybe it’s worth if you get it as part of a magazine subscription as well but not as standalone. WS mentioned that their website is mobile friendly and the basic info is still free on their site.
I normally stick to the same brands of wine because I like to stick to what I know but this app has definitely changed that for me. First of all, the app is gorgeously designed!!!! I was amazed at the sophisticated simplicity of the design, and I LOVE how user-friendly it is. It’s so easy to navigate through the endless offers of this app. I can’t wait to try the wineries in California, France AND Italy (whenever COVID allows us to do that) and this app has made it easy for me to have it right at the touch of my fingers. Thank you for this app!!!!!
WELCOME ALL WINE LOVERS! Whether you’re on a journey to discover the wines you like or have a full cellar at home, WineRatings+ is here to help you d...
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