Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tegna Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
WBIR has always been my go to news source here in Knoxville, they are truly straight from the heart and honest. I don’t spend much time in front of the TV anymore so I relay on news apps to get my news these days. WBIRs notifications have always kept me informed and up to date. But unfortunately that’s where the apps usefulness stop. For the past year of so I’ve constantly been upset by the fact when I click on breaking news I’m taken to a page with the story but then the video doesn’t pertain to the headline, I end up watching a full minute of adds just to see that it’s the wrong video. The amount of adds also bug me, I can never tell what is fact or sponsored. The last thing that’s bothered me with the new app layout is I can’t narrow down news story tops anymore. The bottom buttons are your only options and you can’t drill down to local or world etc. All this to say...I’m keeping the app on my phone as a second source of local news but for quick notifications I’m having to go to WATE.
I thought this app was new and improved until last Wed. night when we had a terrible storm in P.Forge. There was NOTHING on here about it storming, no warnings, nothing!!! We lost power and I tried to see if we were under any tornado warnings, wind alerts, etc and again Nothing!! I am very disappointed in this app and can’t depend on it when I need it the most. I since downloaded the app My Radar, which is wonderful for those those that feel the same way.
This app is just a platform for the creator to generate ad revenue. The content and notices are ‘interestingly’ the same with different wording as the alerts/notices as their news competitor here in Knoxville. Also, they will constantly tell you that your app needs updating even though you are on the latest version. I am uninstalling. The last straw was tonight where their main photo of a breaking news story about a crash on the interstate was a picture of a different road covered with snow when we haven’t had decent snow in the last 10 months. They need to at the least try harder and actually give you a real picture of the news supposedly being covered. Save yourself some frustration and go elsewhere for news alerts.
Stay up-to-date with the latest news and weather in the Knoxville area on the all-new free 10News app from WBIR. Our app features the latest breakin...