Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app sends notifications that will say things like “see security video footage” or “dash cam video” so you’ll click the notification hoping to see a video of a burglary or car chase but instead there will be a picture that looks to be the beginning of the video but isn’t. It’s just a picture. Then you’ll read through the story, hoping still to find a video or a link to it, and there is no video. This is the only local news app I have that will send out a notification saying there is video and there is not. It’s especially frustrating because a grainy photo of the beginning of a video does not help the public. We as the public, expect our news stations to send us videos when they say they are so we can identity these potentially dangerous suspects and know the extent of their crimes. To be safe, if they can’t fix why it’s not posting the videos with the stories like the app supposed to, then temporarily they should at least send out photos of the people we should be looking out for.
I used to be able to listen to the news from my app, and get live weather reports from your App. Now all I can get is a portion of the news and then a constant loop of commercials that never stop playing over and over and over. It could not be more frustrating!! I wish she would fix this problem! It has been very frustrating trying to pick up your news cast as I drive home from work.....
I’ve been an avid follower of another channel’s news for years; however, you made a believer out of me when you were ‘there’ with the Dickson County news when other channels had nonsense programs on after hours. I don’t know the specifics of how it works, but if you could have extended programming, I’m sure other channels could as well. Thank you for keeping us informed about the blue alert. It was as if it was our brother, too, because we are proud of our men/women in blue and of all who serve. We were there with you and the searchers as you kept us informed, praying for the capture and for safety and healing of broken and shattered hearts. Now, continuing to believe Baby Joe will be brought home.
News has never been more local than in the palm of your hand. The WKRN News 2 mobile app brings you all the top stories from our daily broadcasts, as...