Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keep doing what you’re doing … because the paper provides news on many aspects both local & nationally. Particularly I enjoy reading what’s happening locally, educational happenings & sports (both college & high schools). The paper shows a balance in the local & national news. I just enjoy reading this newspaper mainly because it hasn’t forgotten the local folks & how their stories are so impactful not only locally but nationally. Finally the sports section is so well covered!! My impression is this newspaper just gives the facts which inspires one’s desire to pick up & read.
More often than I would like to see, there are editing issues like double words, missing words or correctly, spelled, but wrong words in articles. They should be caught by a human editor and not rely upon “spell check” or automatic editing to find and correct these issues. I find examples of this almost daily.
I don’t understand why this app cannot be identical to the USA Today version. When turning pages, the display should got to the top of the page, not the bottom where I ended on the previous page. I am a paid subscriber, yet I have to endure additional ads at the beginning of the paper, and at the first page of the sports section. Until recently, this was not a problem. The ads appear superimposed on the top of the newspaper page and there is no way to skip them. You have to just wait them out. If it weren’t for the local news, I would cancel and just read USA Today.
From critically acclaimed storytelling to powerful photography to engaging videos — the Knoxville News app delivers the local news that matters most t...
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