Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Moved here recently from Dallas and used their app for almost a decade. I understand what a good-reading experience should be like. This app is frustrating. As soon as my subscription expires I will stop using it. 1- Web 1.0 user interface (buttons verses swiping through). Scanned-in articles… tragically old experience. Oh, looks nothing like the screenshots posted in the App-store! 2- Grainy images that are obviously scanned in at low DPI, and can’t be enhanced. 3- So many bugs, you can’t get through a single edition without it hanging. Sometimes displaying a blank screen. Other times, stupid buttons don’t work leaving you stuck on a page. I actually called support (was sent a reset password email as their solution). 4- Adds. One would think if you paid for something there would be less adds. No, there are pop-up and in-article adds in addition to the newspaper adds.
I love reading The Tennessean but the app is extremely undependable. It is sensitive to touch often defaulting from regular screen to full screen to the front page. For some reason, the screen looks and reads easier on my husbands iPad which is one year newer. If I leave the e newspaper and return, it often leaves the page I was reading and returns to front page. Deleting the app and reloading sometimes helps as does rebooting my iPad. Overall I find it often frustrating to smoothly read and move through the paper.
I guess you can call me old fashioned but I still look forward to my Tennessean in both hard copy and online. When there is a big story breaking, the Tennessean online is the first copy I look for. You can bet I will follow it the rest of the day. Then the next morning I still want my morning paper at my door so I can start my day with the latest news. The Tennessean has some real professionals starting with David Plazas. I always enjoy reading articles by Dave Boucher, Getahn Ward, Ms Cheap, and others.
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| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $19.99 | Monthly |
| Annual Digital Subscription | $19.99 | Yearly |
| The Tennessean Digital Subscription (Monthly) | $19.99 | Monthly |
| Monthly Digital Rate | $24.99 | Monthly |
| The Tennessean Annual Digital Subscription | $69.99 | Yearly |
| Tennessean Annual Subscription | $69.99 | Yearly |