Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Media General · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The alerts are a nice feature, but they never open/load the app properly. The app starts to open, but gets stuck. If I close the app and reopen it, I can't find the breaking news. I have to go to the website to find it. I also hate that I can't control the text height in the app. I have my iPhone text size larger than average so I can read text/email easier. This works great in other apps, but this app increases the text size so big that it displays only a couple of words per line. It is like reading sentences word by word off flash cards. The other complaint is all the advertisements. We were without electricity for weeks after the Helene Flooding. I would drive into town for cell coverage and have to watch a bunch of ads (wasting battery & time!) before I could hear any status updates from the Emergency Management News briefs.
New app update is much better than the prior version. No more crashing!
Thank you to our local tv channel WJHL in keeping us informed with all that’s going on in and around our area. All personnel do a fantastic job being so informative. It helps that they send sunshine our way each day. May the Lord continue to watch over each of them and bless them for the job they do.
News has never been more local than in the palm of your hand. The WJHL News mobile app brings you all the top stories from our daily broadcasts, as we...