Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many adds normally and the notifications that are sent out are written in a click bait style. I don’t appreciate that. I do appreciate the news stations that will actually give you some quick info in the notification rather than just asking a question in it to get you to click. Also, after the latest update, the app will not even open.
Update: Now when I click on a notification, the app opens with an ad that blackens the entire screen but does not load, so it’s necessary to restart the app and then I’m at the main menu and there’s no sign of the story I wanted to read. What an embarrassment to the WVLT news station. I get notifications for stories that, when I tap them, either take me to an old, un-updated story with no new details as claimed in the notification or just the main menu with no story matching the notification in sight. I don’t have time for something that wastes my time. There are too many news apps that don’t malfunction to put up with this one. This makes the entire news station look second rate.
I’m a big fan of WVLT weather app and so decided to give the news app a try. Its very good at keeping me up to date on those things I am interested in, mainly local and national news and weather conditions. I do have a problem with some of the ads on their app as many of them seem to advertise one thing but when you click on the ad you’re redirected to a site that has nothing to do with what was advertised or even worse is just another advertisement. I also have an issue with the notification system. I set it up for news, weather and closings but continually get notifications for things I’m not interested in. I know I live in Vol country but I’m not a sports fan and have no interest in being bugged by all the notifications on what’s going on with the football team and their players. It was these two issues that caused my rating to be only three stars. Hopefully the two issues I mentioned will be corrected.
This is the Knoxville, TN mobile news app you want! Get the best features from WVLT News rolled into a mobile experience that's a must on your iPhone....