Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The News 4 investigative team is second to none. They look out for the communities they represent - don’t we all wish the politicians in Washington did the same! News 4 features are thoroughly researched and are reported appropriately. They don’t have empty-headed females trading on sex appeal to drive the ratings up. They dress and act like professionals. The weather team headed by Lisa Spencer are prepared and react swiftly to changing conditions. They know their subject matter well, and it shows. We don’t get News 4 live since we stopped our outrageously expensive cable package, so we rely on the News 4 app., but its not the same!
This is the only way I can get the news and wsmv 4 is the only network I really like. They are using Farmers insurance commercials-the most—ok8 get advertising but...instead of the 30 or so seconds of silence and we'll be right back message, also the app "times out" right in the middle of an important story and then I have to wait for it to replay.... Not a fan of that glitch- can you all please fix it so that live truly means live, Or a replay of the live version is the same? Two versions ago it really worked well on the iPhone 5s and 6plus-now,we have glitches...... also there have been times when I couldn’t get anything to play at all from the site- it’s getting very frustrating! Please find the problems and fix them...Thanks for asking!
It used to be a good app, but now you can sometimes only see the news headline but no other info on the story. I hate the breaking news notifications that when you tap on it, it takes you to a live video feed when there isn’t one and it’s not during normal news broadcast times. Also, news isn’t routinely updated on weekends or holidays unlike the other local channels do with their apps.
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