Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bodybuilding.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The updated app is very slow, lots of glitches, and the overall appearance is worse than the original app. To me it also seems disorganized and difficult to navigate. It also keeps sending to a website which I find incredibly annoying - I should be able to find the products and make my order all within the app. I have deleted the app from all my devices because I honestly can’t stand even trying to use it. I will not use this app again until it’s at least something like the previous version. The previous one was perfect! Why did they even change it? It didn’t need any improvement, and the current version certainly is NOT an improvement. Please just bring back the previous version. Until then, you have lost a customer.
No more favorites/wishlist? Now it has become more cumbersome where I have to look up each of my regular supplements when it is time to reorder. A shiesty way of pushing their customers into signing up for their subscription reorder plan, perhaps? The app keeps redirecting to and opening a new tab in my web browser every time I select something in the app. Really annoying. This app has taken many steps back in usability since the prior version. Can’t recommend anyone use it in its current state. Just utilize the website instead.
I can order what I need with speed and ease. The app is user friendly and makes shopping for supplements convenient. The supplements sold here are of equal or higher quality to that which you will find in physics stores while also being better prices. Add in the continual deals that pop up and I don’t know why anyone would use a different supplier.
Effortlessly manage your Bodybuilding.com membership, including community, content, and commerce, all in one app.