Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hard Eight Nutrition LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been buying my supplements from BulkSupplements for years. I love that they are clean and natural with no fillers and extra stuff I don’t want/need. They are always here fast and their app is easy to use.
However, the app still casts a negative shadow over the product (by far the best I’ve ever found) and UX. I was particularly annoyed at the “sign up for discounts” notification that opened up my settings so I could (presumably “conveniently”) allow the app to spam my notification center with whatever advertisement deals blah blah blah …. At a certain point it’s most convenient to ditch the app altogether just to simplify things. If this trend catches on and you make it harder and harder to discern the App Store software from the Play Store software, you’re basically throwing away one of the main iOS advantages and changing the dynamics of what makes whichever one superior to whom.
I will start this review stating that I love bulk supplements and use them for all of my supplement stacks. However, I must say that I am having a rather hard time getting the app to work for me. The side bar will not scroll down to admit me to sign in so I am having to resort to using the web store (which is not bad by any means, but what’s the point of an app if you can’t make it work and make things easier?) once they fix the scrolling issue with the drop down bar then the app would be 5* until then I will give it a 3* due to bulk supplements excellent selection and pricing as I believe they deserve at least that! Check out the app if you wish to check out as a guest but otherwise, until it is fixed; just use the website.
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