Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SHIFT72 Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t create an account or browse films in the app. Just use the website…!
Who would of thought it would be so hard to watch old NZ material. For some reason Airplay has been disabled for this app. The only plus is that watching NZ films on a phone will certainly bring families closer together!
Just downloaded on Apple TV. All I see is a preview trailer / player test and settings that let me log out. Why can’t I search for films and buy rent within the app? Common NZFilm you can do better!
All your favourite New Zealand films in one place. The NZ Films app brings Films On Demand to your iPhone, iPad and iPod Touch. Films On Demand is...