Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cancer Institute NSW · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve made it 50 days now. It’s motivating being able to see how long you’ve made it. Some people have already mentioned the bug where you get logged out all the time. It’s stressful when I’m trying to get into the app for a burst of motivation or a distraction from cravings, and I have to log in. But that’s just a bug that I assume will be fixed soon. Some other suggestions to improve the app: - articles about NRT - more milestones than just ‘days’. E.g. after 24 hours your sense of smell/taste improves, after 2 weeks the worst of the cravings should be over, after 1 month you’re 5 times as likely to quit. This is the most helpful thing in my quitting journey. - in app games/distractions. This is something that the old quit smoking app did well. Instead of just reading about distractions you could employ, the app itself has a distraction - need to have more articles. The ones already on there are great but it’s a bit limited. Imagine if there was new stuff to read every week, maybe even users could contribute
The app is great in theory but poor in execution. Having an app to help you quit but only takes a ‘cold turkey’ approach is going to make it harder for most people. The issue is ‘have you vaped today?’ Yes? Okay well you failed, you only get 3 ‘slip-ups’ and you’ll have to start again. Quitting vaping is hard and it’s not as simple as ‘just don’t vape’. I found it best to start tracking how often I was reaching for my vape on my phone stopwatch, when I reached for it again, I’d hit ‘lap’ so I could at least start visualising how often I was reaching for it during the day. The first step to helping me cut down was when I’d reach for it, I’d check my stopwatch, and make sure X amount of time had passed until I was ‘allowed’ another puff. Things like that to help recognition and cutting down are more beneficial initially than ‘Did you vape? Yes or no?’ I also think the ‘motivations’ need work, I understand vaping is a newer concept, but only the framework from quitting cigarettes can be used, I’ve never been a smoker but fell into vaping easily because the flavours were great, so instead of snacking, I’d have a few puffs of my vape, zero calories! lol. I don’t do it more or less for any emotional reasons, it just tastes good, so pin-pointing ‘triggers’ like stress etc., isn’t really as applicable.
I didn’t know of this would really help me quit but it has really helped me cut down and I actually think I might be able to quit for good. The app seems really well thought out.
Quitting vaping can be tough, but Pave is here to help. Supported by the NSW Government and designed with input from young people, Pave combines real...